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76% of UAE shoppers to increase winter holiday purchases via online marketplaces

27/11/19

Salesforce, the global leader in CRM, has revealed that 76% of UAE-based shoppers plan to increase their winter holiday purchases via online marketplaces, the company announced during the Marketing and Sales Show Middle East.

According to the third edition of the Salesforce Connected Shoppers Report, while the top factors influencing UAE winter holiday purchases include: 1) sales or promo codes, 2) shopping apps, and 3) what’s available in-store; there’s an increasingly digital mindset among consumers.

For example, In the UAE, 83% of shoppers expect to make purchases with a shopping app this winter shopping season. Showing the influence of social media, nearly half, 48%, of UAE-based shoppers say that Instagram will be their main source of winter holiday shopping inspiration.

“As winter holiday shopping approaches, brands, retailers, and online marketplaces must go wherever UAE shoppers are – in-store, mobile, social media – and become companies that consumers love,” Thierry Nicault, Regional Vice-President Enterprise Business Unit (EBU) for Middle East, Africa and Central Europe, Salesforce. “UAE shoppers are among the most digitally-savvy and brand conscious in the EMEA region.”

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