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Aruba to showcase Mobile First Architecture for the Smart Digital Workplace at GITEX


Aruba, a Hewlett Packard Enterprise company, has announced its participation at GITEX Technology Week taking place between 14 -18 October 2018 at the Dubai World Trade Centre. In its 9th appearance at GITEX, the company will be exhibiting under the theme ‘Delivering better experiences through digital transformation’ and demonstrating its Mobile First Architecture - a revolutionary, next generation networking architecture for the software defined enterprise, designed to be mobile first and deliver a network that is open, secure, and autonomous. 

The Mobile First Architecture is purpose-built for the digital era and enables enterprises to rapidly innovate and transform their network so that they can deliver amazing experiences and simplify IT. It provides a secure, intelligent, non-stop networking experience on a single, open, software-defined architecture that extends from data centre to branch environments for a consistent IT experience across the entire enterprise. 

Commenting on the importance of the company’s participation at GITEX, Jose Vasco, Regional Director, MEMA at Aruba says, “GITEX is firmly established as the Middle East’s largest tech exhibition and networking platform – last year attracting over 100,000 visitors from 140 countries. We have been participating at Gitex for many years due to the importance of this regional event where many of our customers and partners attend. HPE Aruba’s senior leadership from the US and Europe will attend the show together with the company’s regional leadership in order to drive key discussions with customers and partners. Our objective is also to reach out to new potential clients and grow our regional business across key verticals such as education, hospitality, healthcare, government and retail.”

Aruba will be exhibiting at stand number A7-01 in Hall 7 alongside Hewlett Packard Enterprise.

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