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D-Link Middle East set to revolutionize SMB/SOHO businesses

23/03/20

The networking business has advanced significantly over the years. The wave of digital transformation is compelling organizations to modernize their IT infrastructures to create efficient business environments.

Small and medium businesses are increasingly recognizing that they can gain from the advantages of enterprise-grade networking solutions, owing to evolving business models. They are realizing that these solutions are no longer beyond their reach, in terms of cost or accessibility. Also, as technologies progress, SMBs are more perceptive of how susceptible they can be to security attacks, persuading them further to invest in security solutions.

D-Link Middle East and Africa (MEA) has observed SMB and SOHO segments increasing their IT budgets with each passing year.

Sakkeer Hussain, Director, Sales & Marketing, D- Link MEA, said, “Businesses in SMB and SOHO segments are seeking strong, stable and fast Wi-Fi connections to support other technologies. They are looking to enhance business efficiencies through automation and smart technologies.”

The foundation technologies powering the growth of global smart home / office segment include Internet of Things (IoT) and smart devices, aided by fast Wi-Fi connections. According to a report by research firm IDC, spending on IoT technologies in the Middle East and Africa is set to reach $17.63 billion by 2023, as governments and organizations prioritize and invest in digital transformation projects.

Robust, fast and reliable Wi-Fi connections are essential to the smooth operation of a smart home or office or building. To ensure this – Mesh routers are the cutting-edge technology modernization for home Wi-Fi setups, that can be the answer to most Wi-Fi challenges.

“Identifying the opportunities in this market, we have also customized our offerings to specifically target SMB / SOHO customers,” added Hussain. “Today, we boast an extensive range of products and services targeted at this segment.”

D-Link MEA has announced several exciting new launches planned for the year. From a global perspective, customers would have had a sneak-peek at the CES 2020 event held at the beginning of the year.

“Predictably, technologies such as AI, IoT, mesh, Wi-Fi 6 routers and 5G, dominate our new unveils. We also have a new line-up of mydlink cameras, soon to be available regionally. We are perfectly positioned to assist SMB and SOHO customers to leverage the benefits of digital transformation effectively,” said Hussain.

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