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Toshiba’s Storage Division honors top performing partners


The Storage Division of Toshiba Gulf FZE, the regional subsidiary of the Japanese digital and storage giant Toshiba , honored top performing distributors, retailers and resellers in the Middle East and Africa region at the annual Toshiba STARS Award event in Dubai on May 7.

The Toshiba STARS Award event was held at MonaLisa Yacht in Dubai Marina Promenade,the event was attended by distribution, retail and dealer channel partners. Toshiba STARS Award is a prestigious award given annually for each business unit to top performers in the distribution, retail and reseller category. The award has three category, Gold, Silver and Bronze.

This year in the HDD distributor category, winners of the prestigious Gold Award included Al Futtaim Electronics LLC (UAE), Ashtel LLC (UAE and KSA); Mitsumi Distribution LLC (East & West Africa), and Mustek Limited (South Africa).Jarir Book Store (KSA),Carrefour (UAE) andLulu (GCC) were winners of Gold Award in Retail Partner category. Global Computers LLC (UAE) won gold for top performance as a reseller.

Toshiba STARS award was part of Toshiba’s annual MEADistributor Conference for Hard Disk Drive held in Dubai on 7th May 218 @ Hyatt Regency Creek Heights.The annual Distributor event was attended by22 distributors across Middle East and Africa region. TGFZ, which has been operational for several decades, manages 40 countries across MEA region through a network of distributors. These distributors are focused on value and volume distribution of Toshiba Storage products, including the complete range of Hard Disk Drives from Personal Storage to Enterprise Storage.

At the distributor event Toshiba launched its new branding campaign “Think Back Up! Think Toshiba!’’During the event, Toshiba also unveiled a new range of colour-coded internal drive offering higher storage capacities, low power management or extreme performance for high-intensity gaming and applications. Highlights of the product launch was the World’s 1st 14TB Capacity CMR HDD with the Helium Sealed design for better Power efficiency(50% Power saving W/GB).

Santosh Varghese, Vice President & General Manager–MEA, Toshiba Gulf FZE, Said “During the FY -17 Toshiba MEA region had a phenomenal growth in Storage Segment, mainly HDD with year on year growth exceeding 48%, Our record sales growth in 2017 is a result of ourexcellent Product and Channel Sales Strategy . “Toshiba HDD recorded a very high market share of 31% per cent in the UAE and 52% in Saudi Arabia. The overall MEA market share was 30%.We had a 72% YoY growth in Africa region. Our Go Wide Go deep Strategy and Go Africa Strategy helped in market expansion acrossAfrica,”

The Distributor and Award event was also attended by Hirohisa Fujiki – General Manager, HDD Sales & Marketing Department, Toshiba Corporation. Fujiki San commented ‘’ Toshiba targets to be a market leader in the HDD segment , we aim to increase share in each category from personal Storage to Enterprise storage ,Toshiba HDD range offers superb quality, reliability and technical expertise.’’

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