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Unify strengthen MEA operations with new VP appointment


Unify, the Atos brand for communication and collaboration solutions, has announced the appointment of Mr. Alex Naumov to head the business across the META region. An industry veteran with outstanding credentials of leading Business growth for several Technology companies in the region over many years, Mr. Alex will now be responsible for spearheading the acceleration of Unify’s Business expansion across the META region. He joins the Unify team from his most recent role as VP Sales at Mitel.

“It is indeed a very exciting time to be part of Unify, a company that is helping reimagine modern workplace in becoming more collaborative, agile and connected. Unify has a strong value proposition in facilitating a key part of digital transformation that companies seek with the Circuit platform and OpenScape portfolio of UC & C (Unified Communications and Collaboration solutions) solutions,” says Alex. 

With the approaching deadline for infrastructure projects related to Expo 2020, Alex reckons 2019 and 2020 should be years of strong growth for the UAE in particular.

“Unify has seen strong growth over the latter half of 2018 in the region and we have a very bullish outlook for 2019. We are upbeat about making strong gains in the markets of the region, where we already have a large installed base such as the UAE and also expand into new markets such as in West Africa. The focus would be on key verticals of growth across the region including Government, healthcare, hospitality etc and additionally, we will also look to tapping into opportunities in the UC cloud segment,” says Alex.

Being an Atos company helps boost the opportunities for Unify to win more customers and secure more Business. 

“We are now able to offer Unify product lines of UC & C (Unified Communications and Collaboration solutions) and call centre solutions to Atos customers. Likewise, Atos will be able to offer their expertise around the other product lines it offers into verticals, where Unify has a strong installed customer base,” adds Alex.

While Unify targets SMB to enterprise sized customers across verticals with a larger focus on some key verticals, the company wants to target more medium sized enterprises.

“We look at customers across verticals and many verticals have SMB to enterprise sized customers including hospitality were we target customers of all sizes from two star hotels to 5 star hotels. We are also looking at making a more concerted push into the medium enterprise segment with promotions and making our solutions more price competitive to these customers.”

Alex comments that while UC as a cloud service is still nascent in the region, more adoption is expected in the current year. Unify, he adds, is well poised to take advantage of with a ready offering.

“While still very limited in this market, UC as a cloud service is a growing opportunity. We are ready for the opportunity and although most of our current business revolves around on-premise systems,  we are in talks with several operators for delivering UC as a cloud service. In spite of the regulatory issues with UC as a cloud service in some countries of the region and infrastructure challenges in some others, we are confident there should be good sales traction for the cloud model this year.”

As a channel focused company, Unify will also continue to broaden its partner base, especially in the newer markets.

“We don't have a direct sales accounts and all sales are done via the distribution channel. We are looking to get on board more partners in new markets via the distribution model. We are looking at aggressive growth across the region. With the product lines we have and the team we have, there is no reason we couldn't achieve our targets.”

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