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Crossing over to the digital era

Hany Fahmy Aly, Executive Vice President Enterprise Business at du discusses how the telecom operator offers solutions and plans that cater specifically to the SMB segment

Do you see digital transformation as a significant opportunity for the SMB segment in the region? What do you think could be the key benefits from undertaking the execution of a digital makeover?

The SMB segment is the economic force that employs around 17 million people in the GCC, and contributes around one third (30%) to the GDP of the UAE. In order to amplify this contribution, SMBs have to grow and the most important factor to aid this growth is embracing the digital transformation. Within the coming years, digital transformation will not just be an opportunity, but essential for survival.

Working with partners that offer business related services and solutions from connectivity and device management to advanced managed services will enable companies to scale, reach more customers, increase efficiency, manage costs and eventually grow without making huge investments in technology. Moreover, it empowers them with the peace of mind that their connectivity requirements are taken care of, so that they can concentrate on doing business, catering to customers and improving their bottom line.

How do you see their readiness to investing in upgrades and new IT infrastructure?
Are they typically in favor of
cloud based investments?

The rapid development of smart technology, combined with our increased reliance on cloud services and the explosive impact of internet, big data and IoT (internet of things), has redefined the way companies do business. This has compelled telecommunications service providers to adapt to new  market realities and companies to seriously consider making the necessary investments in their IT infrastructure.

Among the most appealing reasons for SMBs to take advantage of du’s solutions and plans that cater specifically to them. For example, we offer Office 365 services on any device with our business plans at an affordable price, together with activation and support services. That way, business owners need not worry about investing in expensive hardware and physical licenses. SMBs can also take advantage of our web hosting and domain registration services.These cost-effective solutions are available for SMBs to operate with top-notch software and technologies. Furthermore, SMBs gain the valuable element of proactive, long-term support that can only be ensured by trusting the experts to have your back. Moving to cloud is cost efficient and does not require an upfront investment, thereby reducing OPEX while enabling a business to embrace the digital transformation.

Elaborate on the SMB focus at du in terms of solutions and go to market strategies?

Technology providers like du make it possible for enterprises to not only achieve the positive aspects of technological transformation, but also avoid the negative aspects associated with digital expansion. For SMBs, the primary disadvantage of this process is the financial toll. To compete in a market saturated with similar businesses in size, scale, and even offerings, success for SMBs depends heavily on their adoption of advanced technologies. Currently we are determined to become a one-stop- shop that empowers SMBs to grow their business by providing them a complete ICT package including mobile and fixed services and devices, as well as solutions such as Office 365, as well as hosting and domain registration. As a growth partner we focus on delivering propositions that help companies simplify their business through our products and service model.

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