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Zbooni powers WhatsApp shopping at Fashion Forward Dubai

Zbooni, the Dubai-founded payment app, will allow visitors to Fashion Forward Dubai the opportunity to instantly purchase the clothes on show. The four-day extravaganza takes places at Dubai Design District (d3) from 30 October until 2 November, featuring home-grown brands, independent designers and international collaborations.

Designers will be able to chat in real-time with customers at the event and then, using Zbooni, share bespoke payment links over WhatsApp (or any other chat platform). The end customer just has to input their credit card details, which takes under a minute, and the payment is made.

For the very first time, Fashion Forward Dubai will introduce the all-new ‘Shop The Show’, a digital platform that makes it easier for consumers to connect with brands and enable real time sales.

Ramy Assaf, co-founder and CEO of Zbooni, said: “We’re delighted to collaborate with Fashion Forward Dubai, and showcase technology which will allow the designers to complete orders with customers at the event. We’re keen to empower independent retailers and SMEs to do business, and what better place to showcase the capabilities of our app than with the region’s most fashionable entrepreneurs.”

Bong Guerrero, CEO and Co-Founder of Fashion Forward Dubai, said: “We live in a culture of immediacy. In the October 2019 Edition, we are pulling at the seams of tradition by making designers’ collections immediately available for purchase. As part of our efforts to evolve Fashion Forward Dubai into a fully integrated offline and online fashion platform, we are excited to launch ‘Shop The Show’, a new digital marketplace that connects consumers directly with the brands, while watching their shows, and beyond. By fusing FFWD’s fashion expertise with Zbooni's tech prowess, we can bridge the gap between availability and accessibility, bringing new energy and excitement to the world of fashion.”

Zbooni is currently completing millions of dirhams of orders a month and is witnessing an average of 30% month-on-month growth. The company, which was founded in 2017, has already acquired over 25,000 app downloads, and is expanding all across the MENA region. 

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